Former boxer David Haye is facing a firestorm of criticism after comments made on the reality TV show 'I'm A Celebrity...' reportedly crossed lines.

Haye's statements during his time in South Africa have sparked outrage among viewers and social media users alike, with allegations of bullying behavior and insensitive remarks towards fellow contestants.

"It's all about being tough," Haye allegedly said, a comment interpreted by some as an endorsement for aggression and insensitivity.

The incident has raised eyebrows in the celebrity circles where political correctness is a given, but it seems Haye may have overlooked recent trends.

Haye, once a champion in his sport, now finds himself at odds with public opinion after statements on racial hate crimes and gang rape were brought to light by fellow contestants.

His comments during the show are not the only issue; past statements made by Haye have resurfaced, fueling the fire of controversy.

The backlash against Haye comes at a time when celebrities are under intense scrutiny for their public conduct and social media presence.

In light of these allegations, sponsors and advertisers are reconsidering their association with him.

"We simply report," but it's hard not to notice the irony in this scenario.

The fallout from 'I'm A Celebrity...' highlights how quickly public sentiment can shift when a celebrity steps out of line.

Haye's defenders argue that he was only being himself, while critics say his behavior is unacceptable and harmful.

As the dust settles on this latest controversy, it remains to be seen if Haye will weather the storm or suffer permanent damage to his reputation.